Black-owned Cruelty-Free Beauty Brand Spotlight: Unforgivingly Pur

 

Unforgivingly Pur Hair and Body Butters 



We posted some content about Unforgivingly Pur on our Medium Publication but this is for our official blog readers. If you don't know who Unforgivingly Pur is then you can get to know them here. 

Unforgivingly Pur is a Canada-based, cruelty-free, all-natural beauty and wellness brand. They produce some of the most divinely scented beauty and wellness products such as body butter, scrubs and natural deodorants that don't contain harmful parabens and baking soda. 

The brand was founded by two powerhouse sisters, Cola and Rochelle, they are both real examples of strong, dedicated and focused female bosses. They officially introduced the concept of Unforgivingly Pur in 2014 after Cola's young son sadly passed away. 

They felt a necessary and significant need to take control of their health and wellness and focus on their mental and emotional wellbeing. Their products don't just focus on external beauty, the soul of the brand is the belief that health and wellness are paramount. Self-love and Self-care should be a vital part of your daily routine. 

Just scroll through their Instagram page and the running theme is wellness, self-love and holistic self-care. They host Live Self-care Sundays where they encourage their audience to love themselves and work on themselves using their products as self-care gifts to themselves. 

The branding, the vibe and the ethos of the brand are lovingly inspired by Cola's Late son. With the Blue and the pastel shades to compliment the clean and natural ingredients. Unforgivingly Pur is unapologetic in their radical pursuit of self-love, happiness and kindness. 


Unforgivingly Pur Natural Deodorant 


Their products include their natural deodorant collection which is vegan friendly, aluminium and baking soda free. They are also perfect for anyone with nut allergies and they are often compared to the famous natural deodorant Native. Some reviewers have actually said that Unforgivingly Pur's natural deododrants are fresher and even more effective than the Native brand alternative. To find out, you will just have to try them out for yourself. 


Some other notable products in the Unforgivingly Pur range include the invigorating, exfoliating and brightening facial scrubs that include citrus, watermelon, hibiscus, and dragonfruit. The scrubs offer 3-in 1 cleansing, mask and exfoliation which leaves the skin feeling fresh and rejuvenated. 

The most recent addition to the collection is the Puroma wellness perfume roller made with flower extracts and essential oils. The Puroma wellness roller calms soothes and rejuvenates. 


Cola and Rochelle's brand although independent is going from strength to strength and here at Female Boss Lifestyle,we wish Unforgivingly Pur more success, more happiness and more blessings in the form of innovative ideas for their powerful health and wellness brand. 

Find out more about Unforgivingly Pur:



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